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About Us



We are innovationists and we work with you to create ideas worth buying.

We are a collection of free-thinkers; experimenters and insight hunters who get incredible satisfaction out of helping people imagine, create and launch ‘Ideas Worth Buying’.

That means we create, find and build ideas that grow to become new brands, new products, new services, new strategies, new launches and even new people!

Working with jump! innovation, insight, positioning and strategy tools and thinking frameworks, we facilitate client teams through a focused and stimulating set of steps.

These steps build from an initial business challenge though to innovation, insight and a brand that’s ready to brief for implementation.


We do all of this for global and local challenges.

And we’ve been doing it since 2004.

Our Philosophy


We believe that ‘courage always wins’.

We have learned that the greatest ideas – ideas worth buying – come from clarity of purpose, provocation of minds, fresh insight and the courage of individuals.

We live this through our values of:

Get into it – great insight (and fun!) comes from empathy and involvement.
Push it – go further than the rest
Say it – ‘speak the truth, even if your voice shakes’

So everything we do, every study we commission, every book we read, every concept we build, every talk we give, every hangover, stomach bug, bed bug, first class flight, breakfast rave and lunchtime stroll we take, is to help people create and commercialise ‘ideas worth buying’.

And we love it.




Paul Kelders

Managing Director &

Desert Runner

Ruan McGloughlin


Mobile Photographer

Bettina MacCarvill



Lee Geraghty

Partner – Head of UK Market

Heartthrob Cyclist


Sinead O’Connell


Long Distance Swimmer

Jenny Carroll

Senior Innovation Planner

Instagram Ogler

Tom Graham

Senior Innovation Planner

Bedroom Guitarist

Darren Soon

Senior Innovation Planner



Brian Kitson

Senior Innovation


Kim Comiskey

Senior Innovation Planner

Documentary Filmmaker

Kait Quinn

Innovation Planner

Olympic Trials Swimmer

James Ferguson

Innovation Planner

Horse Whisperer


Ben Razey

Innovation Planner

Hoarse Whisperer

Louis Geary

Innovation Planning Executive

Karaoke Bandit

Ross Kelly

Innovation Planning Executive

Turntable Pilot

Aubree Romano-Calderwood

Innovation Planning Executive

Queen of Socks


Aoife Gleeson

Innovation Planning Executive

Retro Gamer

Robyn Page

Innovation Planning Executive



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