From wholesale to finance to technology, O2’s business clients faced seemingly diverse challenges.
The O2 team needed to get closer to the needs and experience of each category. Then they needed to find how to identify common needs important to different categories.
Idea Worth Buying
Spending time with O2 SME and Corporate customers at their businesses and places of work gave us a deeper feel for how they saw their own roles, what they really desired from their ICT (information and communication technology) providers and what needs were significant to them.
By understanding these deeper needs and desires we and the team at O2 were able to map different business types and then group them by common significant needs.
This enabled the O2 business insight and marketing teams to focus communications and innovation intelligently across diverse business categories.