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Democratising Organic




Donegal Creameries needed a new brand and strategy to enter the organic dairy market. They asked us to create a positioning and a name for a new organic dairy brand.

We knew that Mums in their 30’s want to live more naturally but current organic brands did not help them meet this need. They were seen as quite special and therefore quite exclusive.

The challenge was to democratise organic.

Idea Worth Buying

We wanted to make sure everything on this new brand worked as hard as possible. Even the brand name.


So the brand that wanted to democratise organic would need a name that told people this, that announced new news in the organic dairy category.

Working with the Donegal Creameries team in a jump! Namestorming innovation workshop, we created the category breaking name, Organic For Us.




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