In 2013 Diageo asked jump! to help them kick-start their innovation pipeline in key Asian markets.
Idea Worth Buying
We set about mixing with the locals.
Sharing some wonderful Asian cooking with people from our selected markets, we got a feel for what they’re passionate about, what value are important, how they see their journey so far and their future possibilities.
It was also critical to build a really strong understanding of life now of people in our regional markets. We built an in-depth picture of key trends and movements on the ground to really bring alive innovation growth opportunities.
Bringing the regional brand and innovation teams together to build innovation around some big needs specific to their markets, we helped them create an exciting pipeline of innovation for the Guinness brand.