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Differentiating Ireland




IDA Ireland is the state organisation responsible for attracting foreign direct investment (FDI) to Ireland. It has one of the most successful track records in the world.

The challenge was to ensure that Ireland was the first country on FDI executive’s list for investment destinations despite increasing competition from emerging nations.


Idea Worth Buying

By tapping into FDI executives’ desire to be in on the next wave of growth, to really help their organisations invent the future, we helped the senior team at IDA Ireland create a positioning that elevated the strategic benefit of choosing Ireland.

Using this positioning IDA Ireland created a global communications campaign; Ireland; The Innovation Island. Results showed a significant increase in enquiries to IDA Ireland.




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