Challenge

We helped Cheestrings create an exciting new snack for kids who love to mix things up!

Introducing Scoffies – after-school snacks that are full of playful goodness (and delicious real cheese chunks, mini pretzels, dried fruits, yoghurt-raisins and biscuits 🙂 )

Idea Worth Buying

This is a snack for 7-11 year olds.

As part of the project, we spoke with kids and their parents, hung out with them at home, ate with them and co-created with them.

We built prototypes and concepts which we optimised and then positioned for packaging development and subsequent launch.

They’re awesome – why don’t you pick up a pack today.