Together, we’re striving to identify the next generation of milks which in this case meant protein milk.
Idea Worth Buying
The Avonmore team was clear about the opportunity they wanted to carve out (sports and protein) and asked us to help them figure out the best way of doing that.
The big move here was to segment high potential groups based on their needs from and their approach to sport. In doing this we started to build a picture of not just on who we should focus but also how we’d need to build the brand in order to achieve our volume targets.
Having built several concepts we used our 4V quant process to understand the potential connection and returns of each.
The result is a brand which connects deeply with the goals and rising ambitions of our target consumer.