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Breaking into the soup game

 

 

Challenge

The fresh soup market has had one clear leader for a number of years. Glanbia came to us to help them figure out how to break into it.

Idea Worth Buying

Bangkok left

Our global trends and in-market observation work identified the rising influence of global street food with the underlying desire to ‘buy local’. Clashing these themes led to the concept for ‘Fusion And Street’; a mash-up of global recipes with a local twist.

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‘Fusion And Street’ achieved a 5% share in its first 6 months. A pipeline of city-inspired flavour innovation is continuing that momentum.

 

 

 
 

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