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Stretching Smithwick’s

 

 

Challenge

Brewed since 1710, Smithwick’s is Ireland’s number one ale; we’ve been working with them to help deliver breakthrough growth through innovation.

Idea Worth Buying

Drawing inspiration from emerging trends; needs and patterns of behaviour, we developed an experiential innovation approach using people, places and various creative thinking techniques to create a pipeline of concepts that are adding new dimensions to the Smithwick’s brand.

Now Smithwick’s also comprises Pale Ale, Winter Spirit and Long Summer brews with more to come.

 

 

 
 

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