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Get Your Food Brand Festival Ready



We were commissioned by Bord Bia to identify the rules food and drink brands need to consider to help them better connect with Millennials. Lots of interaction with 22-30 year olds: qualitative; immersions and quantitative segmentation across Ireland and GB.

Millennials are collecting food and drink experiences the same way previous generations talked about travel; a great fashion purchase; or a new CD.


And now food at festivals is being talked about almost as much as the music.


So, would Millennials be happy to hang out with your brand at a festival? Here are ten rules to get your food brand festival ready:




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