We were commissioned by Bord Bia to identify the rules food and drink brands need to consider to help them better connect with Millennials. Lots of interaction with 22-30 year olds: qualitative; immersions and quantitative segmentation across Ireland and GB.
Millennials are collecting food and drink experiences the same way previous generations talked about travel; a great fashion purchase; or a new CD.
And now food at festivals is being talked about almost as much as the music.
So, would Millennials be happy to hang out with your brand at a festival? Here are ten rules to get your food brand festival ready: