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A New Generation for The AA




Grow in a non traditional target segment.

Idea Worth Buying

Creating a new pattern of behaviour involves exposing a dissatisfaction that is worth the effort of ‘reframing’ your life ‘system’. With the team at The AA we created a brand positioning to reframe the service from ‘trouble shooting’ to ‘freedom-giving’ proven by AA’s reputation for expert and trusted service.

The brand positioning that led to the ‘Let’s Go’ campaign. AA achieved a rise of 50% in enquiries.




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