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Power from the people!




PhoneWatch wanted to ensure it would continue to lead the monitored alarm market in the face of new price focused competition.

Idea Worth Buying

We observed PhoneWatch’s operations, customer service and sales teams. We got out and about to customers’ homes while accompanying the maintenance teams. We spoke in depth with customers and non-customers.

By looking for and listening to people’s needs below the surface level of simply wanting to be secure, we helped the team identify an original brand positioning that is great, true and important for PhoneWatch.

Sell the feeling people value when they have PhoneWatch, not just what the service offers. Phonewatch are now ‘Powered by People’




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