Bettina MacCarvill


Bettina joined jump! as a Partner in 2008. Prior to that she was immersed in the world of market research, being Deputy MD at Millward Brown IMS and before that Associate Director at Amárach Consulting.

Bettina started her career in banking working in Risk Management in New York and Chicago for the Sumitomo Commercial Bank. Bettina particularly loves working on innovation or brand challenges in the food, tech and finance sectors. She’s fascinated by Behavioural Economics and thrives on helping clients find unexpected opportunities.

Outside of work, she spends way too much time playing word games with strangers in faraway places; or exploring the deep blue sea.

Recent Thinking by Bettina


Chill Seekers

Aoife Gleeson, Ross Kelly, Jennifer Reid, Bettina MacCarvill Jan 16, 2019


Naked Attraction

Bettina MacCarvill, Aoife Gleeson, Ross Kelly Jan 16, 2019


How To Win In Functional Food & Drink

Bettina MacCarvill, Jennifer Reid Jan 16, 2019

More thinking

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