Hailing from South Africa, Chris has over 15 years’ experience tackling brand strategy, consumer insight and innovation challenges across media, FMCG, banking and technology, having seen them from both client and consultancy POVs.
With a background in finance and economics, and postgraduate studies in marketing, Chris enjoys diving into opportunities to blend a genuine desire for understanding people (and the odd penchant for the contrarian) with a commercial lens.
Outside of this realm, he’s likely scribbling in a notebook after reading something of interest, researching a new hazy IPA beer recipe to cook up or chasing some sort of ball in a field with old friends.
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