Tom Graham

Senior Innovation Planner

Tom joined the jump! London team in 2015. Before that he worked as a qualitative researcher at TNS and client side as an insights manager at Unilever.

During his time at jump! he has enjoyed working on a great variety of projects across Entertainment, Food and Drink, Telecoms and Financial Services. He is particularly interested in exploring global cultures using ethnographic techniques. His recent highlights have included exploring youth culture in Indonesia to inspire new soft drinks innovation and ethnographic research with fans to understand what drives people’s passion for sport.

Outside of jump! Tom is a self-confessed sports junkie himself. He runs his own 11 a-side footy team, is a qualified cricket coach and loves nothing more than travelling the world following sport, including trips to both Brazil and Russia for the World Cup.

Recent Thinking by Tom


Get Wasted

Tom Graham, Miranda Shanahan, Lee Geraghty Jan 16, 2019


Sports Futures

Tom Graham Jan 16, 2019

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